On and Off Your Mat

Yoga Teacher Entrepreneur, with Jackie Murphy

I'm Erika!

I have a passion for helping women in their personal growth, so they can feel that anything is possible in life. Blogging is one way I do that; another medium for me to share a more personal side of the whole journey. 

hey there

Get My Must Meditation for Total Relaxation

Gimme that

TOp categories

Are you a new yoga teacher? Maybe you got into teaching to help others because you loved yoga, but you’ve never really seen yourself as an entrepreneur… I know that was my case for a long time. If it’s been your case too, today’s episode is for you.

Listen to the full episode here:


1- Start to do something with what you know and have available today, focusing on actions that will actually create results. You need to get really clear on what actions will make you money. Talk about what you do, what you offer, how you can help.

2- When it comes to yoga studios, corporate business, or pitching events, be clear on the value that you add to that business. Your ability to communicate to that and be able to stand behind what your service is and how you contribute to their bottom line. When you know how to value the service you offer, you can ask for the appropriate financial compensation and feel good about it.

3- Money is not good or bad, but your relationship with it is very important. When you allow yourself to be the abundant, wealthy yoga teacher who is a living breathing example of wellness, you will end up serving your students in a better way, you’ll have more ability to be present for them, you will deliver higher quality classes for them, it’s a win-win for everyone when yoga teachers make money.

4- If you feel like a broken record, it’s ok, keep going. On average, people need to hear an offer 17 times before they are ready to buy. Getting clear on why your offer is useful will create desire in yourself about what you offer and when you talk about it you will sound genuinely excited instead of salesy. When you are sold on it, you will naturally sell it to other people.

5 – To grow your business you need to answers those 2 questions: What is the problem I want to solve for people? How can you make an offer to the people who have this problem?


👉🏻 Subscribe, rate, and review this podcast anywhere you listen. Find out how here.

👉🏻 Take a screenshot of the episode when you listen and share one of your takeaways on IG @onandoffyourmatpodcast

👉🏻 Become a Premium Member: www.withribbon.com/u/erikabelanger


  • What does it mean to you to have a successful career in the yoga industry?
  • What are some common beliefs you see in teachers that stop them from becoming successful and profitable?
  • If you are contracting to a yoga studio, are you still an entrepreneur? How so?
  • What are some essential business skills a yoga teacher needs to learn?
  • How can we get better at talking about our offers?
  • What mistakes do teachers do when they start becoming more business-minded?
  • How do get clear on our offer?
  • Once we have started and are becoming profitable. What is the next step to scale and level up?


A decade before she was the host of the Yoga Boss podcast, Jackie learned the hard way that being a talented yoga teacher wasn’t enough to build a lifelong profitable business.

Using her 10 years of experience teaching, opening studios, and leading teacher trainings, Jackie now helps yoga teachers become profitable CEOs by offering them the most effective marketing, sales, and business foundation strategy in the industry. Through her Profitable Yoga Boss program, Jackie is changing the yoga industry by putting more money in the hands of the people whose feet actually touch the mat.

Her Website: www.jackiegmurphy.com

Instagram: instagram.com/jackieg.murphy

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Hi, I'm Erika.
Your Yoga Teacher and Life Coach.

I have a passion for helping women in their personal growth, so they can feel that anything is possible in life. Blogging is one way I do that; another medium for me to share a more personal side of the whole journey. Self-Study, awareness, and inquiry are a big part of my path. Join me as I use my experiences as the base for the lessons I want to share. I write about what I know and what helps me, hoping that it will help you.

Learn more