On and Off Your Mat

Being Purposeful with Social Media as a Yoga Teacher, with Gabi Metz

On and Off Your Mat Yoga Podcast with Erika Belanger | Being Purposeful with Social Media as a Yoga Teacher, with Gabi Metz
I'm Erika!

I have a passion for helping women in their personal growth, so they can feel that anything is possible in life. Blogging is one way I do that; another medium for me to share a more personal side of the whole journey. 

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Have you been wanting to find students or clients through social media, but you’ve been struggling to turn online connections into paying customers? Maybe you want to build a community around you, but you’ve been finding it difficult to do so on social media. If this sounds like you, you’re going to love today’s podcast and today’s guest.

Gabi Metz is a copywriter and digital marketer with over 12 years of marketing experience, as well as a yoga teacher. She started The Content Yogi because when the pandemic hit, she was one of the many yoga teachers who lost their jobs. She saw an opportunity to help other yoga teachers grow their businesses using social media, particularly Instagram. She helps studios and teachers build strong, memorable brands, and sell out their offerings online.

Join Gabi and I for a conversation about setting yourself up for success through Instagram marketing. We talk about how to decide what kind of creator you want to be, how to bring in the right audience, and why the best marketing is the kind that connects with people, even if it’s just one person at a time. You deserve to take up space, and this conversation will help you figure out how to do that.

What You’ll Discover:

  • Why you can grow the size of your business, no matter how many followers you have.
  • The three things that will help you determine how to market your business.
  • How to use storytelling to build community.
  • The 4 key content pillars you need to consider for strong marketing.
  • The difference between being a content creator vs a Yogipreneur.
  • How to bring people from stranger to client or student.
  • The importance of finding the content that your followers and clients really want to see.

Listen to the Full Episode:

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CHOCOLATE OBSESSED, 
TRAVEL ENTHUSIAST, CHRONIC OVERACHIEVER & PLANT MAMA.

Hi, I'm Erika.
Your Yoga Teacher and Life Coach.

I have a passion for helping women in their personal growth, so they can feel that anything is possible in life. Blogging is one way I do that; another medium for me to share a more personal side of the whole journey. Self-Study, awareness, and inquiry are a big part of my path. Join me as I use my experiences as the base for the lessons I want to share. I write about what I know and what helps me, hoping that it will help you.

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